RegenTrace is a responsible initiative born from the dream to connect the entire supply chain—from the seed, to the farmer, to the gin, to the mill, to the fabric, all the way to the final product. It’s not just about the cotton; it’s about ensuring we don’t leave the environment behind. That’s why RegenTrace implements regenerative practices into cotton production.
Ethical
Our cotton reflects integrity, ensuring fair treatment for all. Rooted in Texas soil, real families and stories weave through each thread. We prioritize respect, equity, and dignity, supporting communities and sustainable practices.
Responsible
Embracing accountability, our cotton journey prioritizes environmental care, quality, and social well-being. With the best sustainable regenerative practices, every thread upholds reliability, transparency, and a commitment to excellence.
Traceable
Every fiber tells a story of provenance, where transparency meets accountability. With meticulous tracking, our cotton's origin is clear, fostering trust, and a sustainable future for all.
sustainable
Regenerative Practices
We adopt regenerative agriculture which enhances soil fertility, sequesters CO2, and boosts on-farm diversity while managing water and energy more effectively. It's a holistic approach that delivers economic, environmental, and social benefits. Farms embracing these practices enjoy higher yields, reduced costs, and increased natural capital, fostering agricultural resilience.
Regenagri Certification
Our Regenerative Cotton is backed by RegenAgri, a global regenerative agriculture program dedicated to preserving land health and enhancing the livelihoods of those who depend on it.
Keep Living Roots in the Ground for Sustainable Growth
Healthy root systems enhance soil biodiversity, water retention, and nutrient cycling. Reintroducing perennial crops helps maintain living roots year-round, strengthening the soil and reducing disease.
Cover the Soil for Healthier Land
Leaving soil bare after tillage increases CO2 emissions and decreases fertility. By adopting cover crops, we naturally protect the soil from erosion and reduce runoff into water systems.
Limiting Soil Disturbance for Healthier Ecosystems
Minimizing soil disturbance is essential for preserving soil organic matter, crucial for fertility and carbon storage. Practices like cover cropping and direct drilling support the soil ecosystem, reducing erosion, enhancing biodiversity, nutrient cycling, and water retention.
Integrate Livestock for Enhanced Soil Fertility
Historically, livestock and crops worked together to promote farm health. Reintegrating livestock with planned grazing and manure application improves soil fertility and reduces reliance on artificial inputs.
Features
Discover the stories behind RegenTrace
Harrell Family
Ebelin Family
Jon Bass
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